Proposing Convenience, Comfort and Excitement through Image Recognition Technology

Our product "GAZIRU.z (Individual Identification)" identifies individuals from images alone, delivering tagless traceability and new value

Tagless Individual Identification: A New Standard

Identify individual objects simply by "looking" with a camera, without any physical processing or tags on products or parts — GAZIRU's unique individual identification technology provides innovative solutions to many challenges facing modern industry, such as ensuring traceability, counterfeit measures, and reducing management costs

Birth of GAZIRU: Advancing Image Recognition Technology from NEC

NEC's long-cultivated individual identification technology through image recognition was developed into proprietary technology as "GAZIRU Individual Identification," and spun out as GAZIRU, Inc. in 2020. We provide image recognition solutions rapidly with startup agility

Supporting DPP (Digital Product Passport)

DPP, primarily promoted by the EU, aims to ensure product sustainability and traceability to realize a circular economy. "GAZIRU.z (Individual Identification)" opens the possibility of "DPP implementation using the product's own image as a data carrier identifier," linking information about where and how products are made, disposed of, and recycled with real objects

Challenges such as difficulties in traceability in manufacturing and counterfeit products in distribution have serious impacts on corporate profitability, brand image, and consumer trust

  • Limitations of Traceability:Difficulty in individual tracking of small parts and complex-shaped products
  • Increased Management Costs:Burden of tagging and manual inspection work
  • Proliferation of Counterfeits and Pirated Products:Brand value damage especially in the secondary distribution market (predicted 990 billion yen scale in 2022)

What is "GAZIRU.z (Individual Identification)" - A Product by Our Proprietary Technology?

Identifying Individuals by Unique Surface Patterns

GAZIRU's individual identification technology captures microscopic patterns and textures that exist naturally on product surfaces at the micrometer (μm) level, or unique patterns that occur incidentally during the manufacturing process. Simply by taking a photograph of the surface, AI extracts features from the captured content and matches them against a database to identify individual objects with extremely high precision.

1. Capture target object (industrial camera, PC camera, smartphone, etc.)
2. Extract unique features from image
3. Match against registered database
4. Individual identification & information display

Unique Technology

Our proprietary image processing technology enables tag-free, fast and accurate individual identification across a wide range of targets simply by taking photographs

Non-invasive & Tag-free

No processing or tagging of products required. Preserves aesthetics and enables individual management even for ultra-small parts that were previously difficult to manage

High Precision & Reliability

Recognizes minute differences and minimizes misidentification to the extreme

High-speed Processing

Even with general-purpose servers, combined with high-speed matching, hundreds of thousands of matches per second are possible. Supports large-scale processing

Versatility

Works with any target without requiring object-specific learning or tuning. Supports diverse materials including metal, plastic, paper, fabric, from flat to three-dimensional objects

API Integration

Easy integration with customer systems through engine interfaces (RESTful WebAPI) provided by cloud services or on-premise products installed on servers

See a glimpse of GAZIRU's individual identification technology in this actual demonstration video The video features the GAZIRU.z (Individual Identification) Server product (cloud service) and "GAZIRU Match" app, one of the iOS sample clients

Are you interested in GAZIRU's innovative products?

Please feel free to inquire about detailed functions and implementation plans for each product. We also provide quotations.

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